The Snyder Concert and Lecture Series presents: Sarah Frey
Wednesday, April 10
7:00 - 8:00 p.m. (Meet and greet/reception after)
Eykamp Hall

This event is free and open to both the UE campus and public!

Prior to the 7:00 p.m. event, Sarah will speak and hold a Q&A session with Schroeder School of Business students at 4:00 p.m. in SOBA 170 (Smythe Lecture Hall). Schroeder students should contact Megan Conapinski at to register.

Sarah Frey is the founder and CEO of Frey Farms, a Certified Woman-Owned Agribusiness headquartered in southern Illinois. Frey Farms is a leading US grower, shipper and marketer of fresh fruits and vegetables.

Sarah has been described by the New York Times as America’s Pumpkin Queen. Frey Farms is best known as being America’s largest producer of fresh pumpkins; but watermelons are, in fact, their top commodity. Sarah founded Tsamma (sah-mah) watermelon juice, which was the first watermelon juice distributed nationally.

She is also the author of the best-selling book, The Growing Season: How I Built a New Life – and Saved an American Farm. Guests are invited to bring their copy to have signed after the event. Sarah will also have 25 copies of her book for free, available on a first-come, first-served basis. 

Sarah’s entrepreneurial spirit was nurtured at the young age of eight, while accompanying her mother on a summer produce route selling direct to grocery retailers in southern Illinois. The summer she turned 16, Sarah took over the produce route and expanded it from 12 independent grocery stores to over 150 - then purchased her family’s small 100-acre farm. She ran her full-time business while attending high school and college simultaneously. At 19, Sarah negotiated with Wal-Mart, the nation’s largest retailer, turning her vision into reality with an expansive growth into retail grocery that enabled her to bring her four older brothers back to the family farm and into a now-flourishing business.