University of Evansville

AceNotes Today

Wednesday, April 19, 2017

* Summer hours start today

The University will begin a modified summer schedule today - Monday, May 8 - through Monday, August 7. Business hours for the campus will be adjusted during this period to 8:00 a.m. to 4:30 p.m. As always, the area supervisor is responsible for the scheduling decisions that will best meet the University’s and their respective department’s service requirements. We will return to regular hours on Tuesday, August 8.

The modified summer work schedule is incumbent on ensuring coverage to service our many constituencies. It is important to maintain our commitment and communication with students and their parents during the summer months. Your assistance in this regard is greatly appreciated.


What's Happening Today

* UE GD Ritzy fundraiser today!

The UE Cross Country team is hosting a fundraising event TODAY at all Evansville GD Ritzy locations. The event will last all day so stop in at any time to eat a meal or have some delicious GD Ritzy's ice cream. The UE Cross Country team will receive 20 percent of the sales from your purchase.

In order for this to happen you must print out and present a paper copy of the PDF coupon. You may NOT present a digital image or picture on your phone.

The percentage of your purchase will help the team buy new attire and uniforms.

If you have any questions feel free to e-mail Kylie Hasenour at Thank you for your support!

Submitted by Kylie Hasenour

* Aces softball welcomes SIU

Already off to its best conference start in 15 years, the University of Evansville Softball team looks for more as it faces Southern Illinois in today’s doubleheader at Cooper Stadium.

Game one is set for a 3:00 p.m. start with the second to follow just after 5:00 p.m.

Evansville made it five out of six with another MVC road series win over the weekend at Missouri State. After dropping game one, the Aces were able to take the last two games to win the series. Ashleigh Downing allowed one run on four hits in game two, a 3-1 win, before Morgan Florey got the job done in the finale. 

Chandra Parr batted an unbelievable .800 in the series, notching eight hits in 10 at-bats, including a pair of doubles. Brittany Hay and Morgan Lambert also hit home runs in the series. It was a huge win for the program as the Aces had lost 11 of the last 12 series versus MSU.

Just minutes after the Bears took the series opener over the weekend, Ashleigh Downing stepped in the circle and had her best outing while helping the Aces tie the series. The redshirt sophomore allowed one run on four hits as UE picked up a 3-1 win. Downing has been extremely effective in league games, accumulating a 2.66 ERA while going 2-2. She has also held Valley squads to an impressive .206 batting average. Over her last three conference starts, Downing has tossed 19.0 innings, allowing just four earned runs over that span.

Morgan Florey was back in the circle in the Drake series and quickly returned to form, throwing all seven innings in the series opener on her way to an 8-2 win. She struck out 8 while giving up one earned run on three hits. Florey has gone the distance in 10 of her last 12 outings while her ERA of 1.96 puts her third in the MVC. She had a pair of huge games against Missouri State. In the opener, a tough 2-1 defeat, she gave up two runs on five hits. She came back in the finale with another complete game effort, allowing three earned runs as the Aces took the series with a 6-4 win.

Southern Illinois comes to town with a 22-20 mark while tied with the Purple Aces in league play at 9-6.  Over the weekend, they dropped two out of three contests at Loyola.  Shaye Harre leads the offense with a .330 average along with 13 doubles. Merrie Anne Patterson has the top power numbers, checking in with 31 RBI.

* I-House: Tea Event

Friends, come this week to I-House to try tea from all around the world! We have seven countries represented and they would love for you to come out and try their tea. At this event, we will learn about and drink their tea, and find out why it is special to them. We will get to try them all! What a great way to relax before finals, right? It is today at 7:00 p.m., upstairs in Ridgway University Center. Make sure to attend, because it will be a real treat! 

Submitted by Cassie Peterson


Upcoming Events

* Public invited to UE Engineering Excellence Day

The University of Evansville’s annual Engineering Excellence Day is set for Saturday, April 22, from 1:00-4:00 p.m. This event is free and open to the public.

From 1:00-3:00 p.m., projects designed and built by UE engineering student teams – including the Formula Car and Concrete Canoe - will be on display outside Ridgway University Center. UE engineering students will be on hand to explain how their projects were designed and created.

Real Talk, a session with UE engineering students, is planned from 3:00-4:00 p.m. in Room 100 in the Koch Center for Engineering and Science. During this activity, prospective students, parents, or anyone with an interest in engineering are welcome to ask the students about what it is like to be an engineering student at UE.

* Evansville to host 2021 NCAA DI Cross Country Regional

The City of Evansville has been selected to host the 2021 NCAA Division I Great Lakes Cross Country Regional at Angel Mounds Cross Country Course in an announcement today by the NCAA.

Set for November 12, 2021, the regional will bring well over 400 student-athletes to town along with Division I college programs from all over the Midwest. 

“All you have to do is dream it, stay with it and eventually it will happen,” Purple Aces head cross country coach Don Walters said. “We have a great facility and it will be great for the city. That is a lot of hotel rooms and meals that we will be bringing in to put this event on. We had to have the course to make it happen and we are very excited that our efforts have paid off. Once we get it here, we hope to keep it here for a long time.”

The bid for the tournament was a joint effort between the University of Evansville and the Evansville Sports Corporation. Officially formed in 2010, the Evansville Sports Corporation has been instrumental in bringing major sporting events to the region, which creates an economic impact to the region. Other national and regional events include the 2012-2014 PGA Tour's Tour; the 2012 and 2013 Great Lakes Valley Conference Baseball Tournament; and the 2013, 2014, 2016 GLVC Basketball Tournaments.

“We are very excited to partner with the Evansville Sports Corporation for what is going to be a great event,” UE Director of Athletics Mark Spencer said. “This is an opportunity for us to showcase our city and add to its vast sports history.”

Officially opened in 2014, the Angel Mounds Cross Country Course was designed by Coach Walters and is one of the top facilities in the region. The facility was the site of the 2015 Missouri Valley Conference Championships, regular-season meets hosted by UE and numerous high school and NCAA Division II events.

* Final University Worship Service of the semester

Join us this Sunday, April 23, in Neu Chapel for the final University Worship service of the semester. All are welcome.

Submitted by Dallas Gingles dg153@evansville

* Creating posters for March for Science

Join BiSci Club today at 5:00 p.m. in Room 133 in Koch Center for Engineering and Science to make posters for the upcoming March for Science. We will provide poster board, markers, and a few ideas. Hope to see you there and at the march this Saturday from 2:00-5:00 p.m. at the Evansville riverfront.

Submitted by Brooke Wininger

* UE African American Alumni Luncheon - students invited

The UE African American Alumni Annual Luncheon will be held this Saturday at noon in the Bernhardt Atrium of the Schroeder School of Business Building. The Zerah Priestly Carter African American Alumni Scholarship awards will be presented and graduating seniors honored. Students and faculty are invited to attend. Find out more and register on the UE Alumni and Friends Online Community webpage.

Questions? Contact or ext. 2586.

Submitted by Sylvia DeVault

* Presentation on Pakistan by Haseeb Muhammad

Haseeb Muhammad is an exchange student participating in a cultural exchange program representing Pakistan. Because he is leaving at the end of this semester, he plans to deliver a special presentation on Pakistan. He will bring souvenirs and sweets for you all, so make sure to stop by tonight at 7:00 p.m. in Room 75 in the Schroeder School of Business Building to learn more about Pakistan.

Submitted by Megan Sicard

* Relay for Life this Friday

Come out and fight back against cancer at Relay for Life in the Carson Center (Meeks Gym) starting at 7:00 p.m. on Friday, April 21, and ending at 7:00 a.m. on Saturday, April 22. There will be a BDubs party for the top fundraising team, lots of games, free snacks at 2:00 a.m., and plenty of ways to fight back against cancer! Sign up on Relay for Life’s web page for Vanderburgh County colleges.

Submitted by Lynnette Whitsitt

* Zeta Tau Alpha presents Rent-A-Puppy on April 22

Stop at the grassy knoll on Saturday, April 22 from 11:00 a.m.-3:00 p.m. to play with some puppies! It's $5 for 10 minutes or $15 for 10 minutes with five people. All proceeds go directly to local humane societies! Come out and de-stress with us!

Submitted by Hannah Rowe 

* Peters-Margedant House dedication - tomorrow at 10:00 a.m.

A dedication ceremony will be held on Thursday, April 20 at 10:00 a.m. to celebrate the completion of the Peters-Margedant House restoration. The home was built in 1934 by William Wesley “Wes” Peters, Frank Lloyd Wright’s primary assistant and son-in-law. Peters graduated from Benjamin Bosse High School and attended Evansville College and MIT. The ceremony will take place outside the Peters-Margedant House, located on the east side of the Koch Center for Engineering and Science at UE. The rain location is the south atrium of Koch Center. Brief tours and refreshments will be available immediately following the ceremony and the entire campus community is invited.

* College Mentors for Kids Carnival: April 21

Flyer for event

College Mentors for Kids will hold its Carnival, the main event of the year, this Friday, April 21 from 4:00-7:00 p.m. on the East Terrace Lawn. Food and games will be available at only $5 per ticket. 

Submitted by Kelcie Davie:

* Promotion and Tenure Committee open meeting with candidates

The Promotion and Tenure Committee will hold an open meeting on Thursday, April 20, at 4:00 p.m. in the J. Henry Schroeder Boardroom of the Library. Committee members will answer questions about the promotion/tenure process and offer suggestions to those applying in the 2017-18 academic year. Candidates, their chairs, and all interested faculty are invited to attend.

Submitted by James Berry

* Ladies in Pink and Trebles Without a Cause A Capella concert

UE's A Capella groups, Ladies in Pink and Trebles Without a Cause, will join together for their end of the semester concert. Come join us on April 29 at 3:00 p.m. in Wheeler Concert Hall!

Submitted by McKenna Ceci

* Wesley Shepard Summer Music Camp

The University of Evansville Department of Music is currently accepting registrations for this year’s Wesley Shepard Summer Music Camp which will run June 11-17.

During this comprehensive week of music making, students will rehearse and perform in their specialty area, receive instruction in like-instrument/voice groups, learn music theory, and have a choice of music-related electives. The week will culminate with final performances by all student musicians.

Pianists who have had two years of private piano lessons are eligible to attend.

All middle and high school aged student instrumentalists and vocalists who have completed one year with their school ensemble (or similar experience) are encouraged to attend.

You can find out more about the camp or register to attend by going to the Wesley Shepard Summer Music Camp web page.

Submitted by Barbara Josenhans

* Graduating? Transferring? Federal loan repayment counseling session required

Students who have received federal direct loans (subsidized/unsubsidized) and plan to graduate in the spring or summer (or transfer after the spring semester) are required to attend a loan repayment counseling session. The Office of Financial Aid will hold the last session on May 5 at 11:30 a.m. in Eykamp Hall, Room 252, Ridgway University Center.

Submitted by Amy Sowders

* Free paper shredding tomorrow

Free off-site paper shredding by Piranha Mobile Shredding will return to campus once again on Wednesday, April 26 (Reading Study Day) from 10:00 a.m.-1:00 p.m. All UE students, faculty, staff, and alumni can take advantage of this free service by bringing paper to the Piranha truck in Koch Center for Engineering and Science parking lot. Paper will be shredded off-site.

So, if mounds of paper are taking over your office, home, or room, this is the time to gather those old files, receipts, cancelled checks, tax forms, etc. No need to take out the staples or paper clips. Avoid identity theft by having confidential information permanently destroyed.

Please - no telephone books, magazines, or newspapers. Also, please note that there is a 100 pound paper limit per visit (number of visits is not limited).

Submitted by Jan Schrader

* UE Engineering OPTIONS camps set for June

The College of Engineering and Computer Science at the University of Evansville has announced the dates for Engineering OPTIONS, its annual engineering summer camps.

The Engineering OPTIONS for Middle School Girls summer career exploration program is a 3 ½ day residential opportunity at UE for middle school girls currently in grades 6, 7, or 8. The program begins on Sunday, June 11, and concludes on Wednesday, June 14.

The Engineering OPTIONS for High School Girls summer career exploration program is a week-long residential opportunity at the University for high school girls currently in grades 9, 10, or 11 who have completed geometry. The program begins on Sunday, June 18, and concludes on Friday, June 23.

Participants in the Engineering OPTIONS programs will gain a better understanding of what types of opportunities are available in fields most closely related to science, technology, engineering, and mathematics (STEM). 

Dependent children of University of Evansville employees are eligible for a $125 discount towards the cost of registration. 

For more information and to obtain an application or apply online, see

Submitted by Kimberly Higgins


Info You Should Know

* UE Men's Basketball adds Marty Hill

University of Evansville head men’s basketball coach Marty Simmons has announced the signing of Marty Hill to a National Letter of Intent to play for the Purple Aces next season.

Hill heads to Evansville from Northeast Community College in Nebraska. The 6-5 guard is a native of Champlin, Minnesota, where he played at Champlin Park High School.

“Marty is a great young man with high character and great skill that will be a great addition to our program,” Aces head coach Marty Simmons said. “He is a long, athletic and explosive player who will bring a great deal of versatility to us.”

Last season at Northeast CC, Hill scored 14.8 points per game while recording 4.0 rebounds and 1.7 assists. He brings a solid shot from outside, shooting 42.7% from 3-point range.

“He is a gym rat who really wants to be coached as much as he can; he fits into our culture very well,” Simmons added.

* Last call for official transcripts

Any current student needing their official transcript must submit an order no later than 5:00 p.m. on Tuesday, April 25. Orders placed after this time will not be processed until Tuesday, May 9. No exceptions!

You can place your order through

If you have any questions, please contact the Office of the Registrar at

Submitted by Alexandria Lattner

* UE environmental management system updates

UE’s environmental management system started its third cycle in January. The significant environmental aspects (SEAs) for the third cycle are hazardous chemical and hazardous waste management in chemistry, exercise science, printmaking, metalworking, sculpture, and ceramics. Targets and objectives are being developed to implement best practices for these areas. For more information, check out Environmental Management EMS under areas on AceLink.

Submitted by Jan Schrader 

* Master of Public Health application deadline

The deadline for the Master of Public Health application is May 15. Please go to the Master of Public Health web page to fill out the application and return it to the School of Health Sciences, located in Room 219 in Graves Hall.

Submitted by Pam Young 

* Diversity House open for limited hours

The campus community is invited to begin using the Diversity House for limited hours.

The hours of operation will be:

  • Monday from 9:00 a.m.-noon
  • Tuesday from 11:00 a.m.-2:30 p.m.
  • Wednesday from 9:00 a.m.- 4:00 p.m.
  • Thursday from 11:00 a.m.- 2:30 p.m.
  • Friday from 9:00 a.m.-11:00 a.m.

The space can be used to study, eat lunch or just hang-out. All students are welcome to use the space.

The Diversity House is located at 436 Weinbach Avenue, across the street from Hughes Hall. You will recognize it by the purple door.

Submitted by LaNeeca Williams

* Physician assistant application help

With the CASPA application for physician assistant schools opening soon, current members of the physician assistant program would like to help you out! We will answer your questions about the process, essays, or letters of recommendation. Please e-mail Haley Vos at and we will set you up with someone who can answer your questions.

Submitted by Billie Chandler

* Commencement senior video: photos needed

Hey seniors! We are now collecting photos from our last few years to be included in Commencement's senior slideshow. The video will be presented prior to the ceremony on Saturday, May 6, and available to view online afterward, as well. Any and all photos that you would like to be featured - seniors only if possible! - should be uploaded by Wednesday, April 26.

Submitted by Alanna Payne

* Reminder: Purchasing procedures for May 2017

As the end of the University’s fiscal year approaches on May 31, administrative services and accounting and audit announce the following procedures related to purchases of goods and services during May.

Pcard purchases
Pcard purchases posting on the May statement (cycle end date is May 22) will be paid from FY 2016-17 funds. Most shipments post on your Pcard within three to four business days. However, vendors have up to nine business days to post transactions.

Pcard purchases posting from May 23 through May 31 will be paid from FY 2017-18 (the new year) funds, unless the item purchased exceeds $500. Purchases exceeding $500 will be paid from FY 2016-17 funds.

Office Depot orders
Normally, Office Depot orders placed online by 3:00 p.m. for items in stock are delivered the next business day. Upon delivery, the transaction should post on your Pcard within three to four business days.

Office Depot orders received by May 15 will likely post on the May 22 Pcard cycle and be paid from FY 2016-17 funds.

Office Depot orders placed and received - but posting to the Pcard from May 23-31 - will be paid from FY 2017-18 funds, unless the items purchased exceed $500. Purchases exceeding $500 will be paid from FY 2016-17 funds.

Purchase orders
Approved requisitions converted into purchase orders and delivered by May 31 will be paid from FY 2016-17 funds.

Approved requisitions indicating FY 2017-18 written on them in red ink will be processed with a delivery date of June 1 or later.

Backordered purchase orders not delivered by May 31 will be paid from FY 2017-18 funds.

Blanket orders
All FY 2016-17 blanket orders expire on May 31.

Approved requisitions for FY 2017-18 (new year) blanket orders may now be submitted with June 1 through May 31 effective dates.

Backordered blanket purchase order items not delivered by May 31 will be paid from FY 2017-18 funds.

Requisitions for check request
All services completed and items purchased (and on campus) by May 31 must be submitted on a WebAdvisor voucher to accounting and audit by Monday, June 19 to be paid from FY 2016-17 funds. Any pre-May 31 purchases submitted for payment after this date will be charged to FY 2017-18.

* Benefit open enrollment until April 19

During the period of April 3-19, benefit-eligible employees may enroll or make changes in the University’s health, voluntary term life, dental, and ACES flexible spending account benefit plans.

It is the only chance for benefit-eligible employees to enroll or make changes until the next open enrollment period unless you have a qualifying change in status. You may also consider enrolling in the University’s group life and long term disability insurance plans, if you haven’t done so already.

Please review the documents in the Open Enrollment section on the HR area of AceLink - beginning with the open enrollment memo - for important announcements, reminders, and changes to the University’s benefits which will occur June 1. 

We will once again utilize an on-line enrollment process, eliminating all paper enrollment forms for health, life, dental, and long term disability insurance, as well as the ACES flexible spending account. This will ensure the accuracy of your enrollment elections and maintain records electronically regarding your current and future participation.

Enrollment/changes to your TIAA and Emeriti VEBA Trust retirement plan salary deferrals will continue to be processed on paper forms available in the Office of Human Resources. Therefore, you do not need to re-enroll in the TIAA or Emeriti retirement plans. 

ALL benefit eligible employees (including those who do not want to make any changes to their current coverage) must enter their elections by April 19. 

Please review the open enrollment memo and on-line benefit enrollment documents on the HR area of AceLink, which should answer many of the questions you might have about this system.   

Please contact the Office of Human Resources at ext. 2943 with any questions. 

Submitted by Lori LeDuc

* Dr. Marvin E. Hartig Memorial Scholarship applications

Family, friends, and loved ones of the late Marvin E. Hartig are pleased to announce the application process for the Dr. Marvin E. Hartig Memorial Scholarship. This scholarship is dedicated to the loving memory of Hartig, dean of Evansville College’s Evening College in 1967, and administrator for the Center for Advanced Study, director of the Evansville chapter of the American Institute of Banking (AIB), and the international student advisor. In 1974, Hartig was appointed dean of academic services. He retired in 1984 after serving his alma mater for 35 years and passed away in 2007.

This scholarship will be awarded each year to a deserving sophomore student with demonstrated financial need as shown by the results of the Free Application for Federal Student Aid (FAFSA). Preference will be given to a student working while being enrolled as a full-time student.

International students are encouraged to apply. Please include in your essay your particular financial need, since international students do not have FAFSA forms on file.

Applicants must submit the following to be considered:

  1. Completed application
  2. In a one page, single spaced, 12 point Verdana font essay, please answer all of these questions:
  • What have you learned about yourself as a UE student?
  • What do you do for fun when not studying or working?
  • Name a special attribute or accomplishment that sets you apart.
  • You have done a lot in your short life.  In what areas do you think you can improve?
  • What are your scholastic and career goals?
  • How did you finance your freshman year and how will you finance your sophomore year? 
  • Why are you a good candidate to receive this scholarship?
  • What have you learned about Dr. Hartig, how does he influence or inspire you, and how will you preserve his legacy as recipient of this scholarship?

Please return all materials to the Office of Financial Aid by June 1. Decision will be announced by August 1.

If you have questions, contact Trisha Hawkes, administrative assistant to the Office of Financial Aid, at or 812-488-2364.

Submitted by Trisha Hawkes



* Kayla Katterhenry wins MVC Championship

Senior Kayla Katterhenry made program history as she became the first women’s golfer in University of Evansville history to win a conference championship as she was the medalist at the 2017 Missouri Valley Conference Championship.

Katterhenry finished the final round with a 74 to win the championship by four strokes at Dalhousie Country Club. She was also named the MVC Golfer of the Year and her win, the 11th of her career, set the all-time conference mark. Katterhenry is the first-even champion for the women’s golf program and the first UE golfer since 1986 to win the conference championship as Tom Nelson did so on the men’s side in the MCC.

“It was a great day for our program,” Aces head coach Jim Hamilton said. “Kayla broke the MVC mark for the most tournament wins and was named the Player of the Year on top of winning the tournament. It is a great way for her to end her career.”

Her total for the tournament finished out at 218, just two over par over the course of three rounds. She registered even rounds of 72 in each of the opening two days. The performance comes one year after finishing the event as the runner-up, just one stroke off of the win.

“I cannot imagine a better way to finish up my career. It was great to have all of the girls out there watching me over the last few holes and cheering me on,” Katterhenry said. “I had a little extra determination to come out on top this year after losing by one last year. It pushed me a lot harder to focus.  I knew I was good enough and it was just my turn.”

Second on the team was Maria Pickens, who tied for 37th place. She carded an 82 on Tuesday to finish with a total of 247 over 54 holes. Giulia Mallmann was third for the Aces. She had her lowest round of the tournament in the final round, posting an 80, to complete play with a 251.

Evansville’s second senior – Maggie Camp – played her final collegiate round on Tuesday, notching an 81. Her total of 253 was good for a 44th place finish. Madison Chaney wrapped up the third round with an 89, carding a total of 264 in the event.

UE came home in ninth place on the team list with a 969. They finished 19 shots ahead of 10th. Missouri State was the top team finisher with a score of 913, besting Wichita State by 20 strokes.

* Gieselman invited to serve on ordination credentialing board

Bishop Julius Trimble, resident bishop of the Indiana Area of The United Methodist Church, has invited university chaplain Tamara Gieselman to serve on the United Methodist Indiana Conference Board of Ordained Ministry. The Board of Ordained Ministry assists in the discovery, development, and deployment of clergy leadership, including guiding new candidates into ministry, and credentialing candidates for ministry who are prepared to be licensed, commissioned, and ordained. Gieselman's appointment begins June 2017 and continues for the next quadrennium.

* Yamada named MVC Women's Tennis Athlete of the Week

Junior Chieko Yamada helped the University of Evansville Women’s Tennis team to a 7-0 win over Missouri State on Friday and was honored yesterday as the Missouri Valley Conference Women’s Tennis Athlete of the Week.

Chieko has taken on the top player from every team that the UE team has played all season. Although she started out the season with tough matches, she came back strong over the last two months. She has taken on the best players the MVC has to offer and has beaten most of them.

Yamada helped the UE Women’s Tennis team end its home schedule in style, leading her team to a 7-0 win over Missouri State. At top doubles, she teamed up with Theodora Soldatou to defeat Fati Khamissi and Ekaterina Donetskova by a 6-1 final. 

She also got the job done in a dominating effort at #1 singles, earning the win over Alye Darter, 6-2, 6-1.

This weekend, the Purple Aces wrap up the regular season with matches at Drake and UNI.

* Schmidt elected to American Society for Engineering Education board of directors

Peter Schmidt, associate professor of mechanical engineering, has been elected chair of professional interest council II and member of the American Society for Engineering Education board of directors. Schmidt will serve in this capacity for two years.

The membership elected seven officers to its board of directors in April. The board members will begin their terms at the society’s annual conference in June in Columbus, Ohio.

* Yazdanparast and Alhenawi have manuscript accepted

Atefeh Yazdanparast, assistant professor of marketing, and Yasser Alhenawi, associate professor of finance, have a new manuscript accepted for publication in the Financial Service Review. Their work explores the role of psychological characteristics in household borrowing decisions.

They report evidence that the attitude toward borrowing and the intuition to borrow are not always consistent and, more interestingly, the discrepancies between the two vary across personalities.

Further, they show that borrowing options are not homogenous and are motivated differently. They find that individuals with greater need for material resources have stronger intentions for mortgages, home improvement loans, business loans, personal loans, and payday loans. In contrast, individuals with greater need for arousal have stronger intentions for home improvement loans, business loans, student loans, personal loans, and payday loans.

The Financial Service Review is a reputable academic journal known for its strong affiliation with professional licensing institutions like the Certified Financial Planning Board.

* Yazdanparast publishes in Journal of Consumer Marketing

Atefeh Yazdanparast, assistant professor of marketing, has had a paper accepted for publication in the Journal of Consumer Marketing.

In two experiments, this research identifies new communication approaches through which political marketers can reach out more effectively to voters. The research examines the impact of different WOM/e-WOM political messages (shallow vs. deep) delivered through various communication channels on voters’ message evaluation, believability, attitude towards the message and communication, message involvement, voting intentions, and WOM/e-WOM intentions.

The results suggest that political WOM/e-WOM messages received via different communication modes are perceived differently by age-based voting cohorts.

Also, the complexity of message impacts behavioral intentions of age-based voting cohorts differently. Older (younger) voter cohorts are more receptive to complex and detailed (short and brief) messages. Political message involvement mediates the relationship between message believability and voting intentions as well as WOM/e-WOM intentions.


Harlaxton Happenings

* Harlaxton College awarded Historic England Grant

Harlaxton College has been awarded a grant by Historic England (the public body that looks after England's historic environment) toward the cost of repairs to the North East Gazebo. This work will complete the phased repair of the built structures in the garden area to the south west of the forecourt comprising two substantial gazebos and a retaining wall which form part of the framed setting to Harlaxton Manor and are highly visible from its approach and contributes to its theatrical silhouette. The gazebos are thought to be the work of William Burn and date from 1838-54.

Harlaxton College is very grateful for Historic England’s continued support and is especially thankful to our generous and immensely loyal donors who are providing matching funds.


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